There will be plenty of demand for GA4 skills when Google officially transitions from Universal Analytics. It certifies your ability to set up GA4 for a website or an app collect data for business use GA4’s reporting tools and features recognise key measurement features that show the effectiveness of your online marketing efforts. From set-up to basic navigation, measurement features and data management - it’s a structured way to take you from beginner to advanced user.Īttending and passing this GA certification course demonstrates your understanding of GA4. You don’t need to have prior Universal Analytics experience or Google Analytics training to understand the course material. GA4 on Skillshop consists of five modules with a total estimated runtime of 8 hours and 45 minutes with a 1-hour assessment. As GA4 is the next generation of analytics, this free GA course contains more modules and can be more time-consuming to complete. The next Google Analytics course from Skillshop you should consider is Google Analytics 4. #2: Google Analytics 4 on Google Skillshop
This is a free GA course that will only cost you time, and adding a recognised Google Analytics certification to your resume can significantly increase job opportunities.Įxplore the Google Analytics Individual Qualification. The total runtime of the course is 3 hours with 2 hours of lessons and a 1-hour assessment you’ll need to pass in order to meet certification requirements.Īttending and passing this GA certification course demonstrates your understanding of GA’s basic and advanced concepts including planning and principles implementation and data collection configuration and administration conversion and attribution reports, metrics and dimensions. The Google Analytics Individual Qualification is a Google Analytics course which covers Universal Analytics, which will continue to be relevant until it is phased out on 1 July 2023. Get your Google Analytics certification straight from the source with Google Skillshop - a training platform anyone can use to develop skills for Google’s workplace tools. #1: Google Analytics Individual Qualification on Google Skillshop We’ve scoured the internet to bring you eight of the best free and paid Google Analytics training certification courses that will provide you with structured ways to quickly pick up the basics and even develop advanced skills to improve your career opportunities. However, it is not uncommon for complete beginners to be completely overwhelmed when it comes to learning Google Analytics from scratch. It is a feature-rich powerful tool that can help businesses better understand customer behaviour and improve their marketing efforts. Google Analytics (GA) is a free web analytics service offered by Google that tracks and reports data across websites or apps.
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